Figs Fibre X
Figs Fibre X
Figs Fibre X
A material language built for the edit.
A material language built for the edit.
A material language built for the edit.
[R&D, Animation]
[R&D, Animation]
[R&D, Animation]
Built around durability, lightweight construction, structure and controlled stretch, FIBREx called for a new suite of CGI sequences that could make these technical properties tangible. Working alongside the live-action campaign, we developed a series of hyper-real fabric simulations and material studies, using movement, texture and shifts in scale to give each characteristic a physical presence.
Built around durability, lightweight construction, structure and controlled stretch, FIBREx called for a new suite of CGI sequences that could make these technical properties tangible. Working alongside the live-action campaign, we developed a series of hyper-real fabric simulations and material studies, using movement, texture and shifts in scale to give each characteristic a physical presence.
Built around durability, lightweight construction, structure and controlled stretch, FIBREx called for a new suite of CGI sequences that could make these technical properties tangible. Working alongside the live-action campaign, we developed a series of hyper-real fabric simulations and material studies, using movement, texture and shifts in scale to give each characteristic a physical presence.
The campaign positions FIBREx as 'Built Different': a fabric engineered to combine durability and structure with an unexpectedly lightweight feel.
The campaign positions FIBREx as 'Built Different': a fabric engineered to combine durability and structure with an unexpectedly lightweight feel.
The campaign positions FIBREx as 'Built Different': a fabric engineered to combine durability and structure with an unexpectedly lightweight feel.
